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A New York-based entrepreneur parlays frustration over not finding the perfect pair of underwear into a fledgling manufacturing company providing a Made in America product of high quality that puts Americans back to work.
Not too long ago, during a trip to Macy's, Jake Bronstein couldn't believe his eyes. He couldn't seem to find high-end men's boxers made in America anywhere.
Further research revealed that 99 percent of men's underwear in America are made in China, Indonesia, Thailand and Vietnam. Of the top 50 brands sold nationwide, only one is manufactured within U.S. borders but its quality is hardly premium.
Brownstein's frustration gave birth to an idea -- manufacturing Made in America men's underwear. His company Flint and Tinder recently launched a Kickstarter.com campaign to realize his vision and make a better product for American men.
Within seven days, it raised over $100,000, making it the site's most highly funded fashion campaign. Today, over 3,300 backers have put their money behind the project, pushing the total raised to nearly $160,000 with 18 days left to go.
Before Brownstein took his burgeoning company to the Internet, he scouted for suitable locations, finding a solar-powered factory configured to manufacture high-end T-shirts that was suffering the ill effects of the Great Recession. It was perfect timing for Flint and Tinder.
"It wasn't difficult convincing them that making underwear could turn things around. The question was, would anyone be willing to pay a bit more for American underwear than it's Chinese competitors?" he said, according to a company press release.
The answer? Make the best underwear of high-quality materials found in the United States. "We're not asking people to buy something because it's made in America. We're making a better product," Brownstein adds.
For more info, see: http://kck.st/JQ83W9.